ASTN Announces Agreement with USAFL

LAS VEGAS--(BUSINESS WIRE)--Oct. 28, 2004--The All Sports Television Network (ASTN), a wholly owned subsidiary of OBN Holdings, Incorporated (OTCBB:OBNH - News), has announced the signing of an exclusive agreement to broadcast Australian Rules Football games held by the U.S. Australian Rules Football League. Under the three-year pact, OBN Holdings' subsidiary Eclectic Entertainment will produce the games that will be aired on ASTN. "Australian Rules Football is the most watched winter sport in Australia, and we believe that it will become extremely popular in the U.S. as well," stated Donald Wilson, acting ASTN General Manager. "We believe that the game will garner a great deal of interest in America and attract a new audience to the network. It has the physical elements of American football, the continual action of soccer and the higher scoring of basketball. We are planning to develop an aggressive marketing campaign to show the public what Aussie Football is and make it into a more widely viewed sport in America."

About Australian Rules Football

Developed in the mid 1800s, Australian Rules Football, also known as "Footy", is normally played on an oval field with four posts at both ends of the oval. The two center poles (the goal posts) are slightly longer than the two outer poles (the point posts). The sizes of the fields vary, but are average approximately 125 yards wide and 175 yards long. Scoring depends on how the ball passes through the posts.

There are 18 players on the field. The ball is passed from player to player by hitting it with the hand (not throwing it), kicking it or running down the field to the goal posts. The game is played in four twenty-minute quarters, with no timeouts. The object of the game is to get the highest number of points by the end of the game.

About OBN Holdings

OBN Holdings, Inc. is a holding company for the wholly owned operating subsidiaries Omni Broadcasting Network, Inc.; All Sports Television Network, Inc.; Eclectic Entertainment, Inc.; Products on Demand Channel, Inc.; and Retro Records, Inc., resulting in the company covering all major facets of the entertainment industry. To view further company information and updates, visit our website located at

For the latest SEC filings or past news releases, go to the company's website at and click on the Media heading. Please direct any financial questions to Magellan Financial Media Group at (317) 867-2839.

OBN Holdings, Inc.: 8275 South Eastern Avenue, Suite 200, Las Vegas, Nevada 89123. (702) 435-0544

This press release does not constitute an offer to sell or the solicitation of any offer to buy any securities of OBN Holdings, Inc, nor shall there be any sale of any such security in any state in which such offer, solicitation or sale would be unlawful prior to the registration or qualification under the securities laws of any such state. Forward looking statements: This press release and other statements by OBN Holdings may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act with respect to the outlook for earnings and revenues, other future financial or business performance, strategies and expectations. Forward-looking statements are typically identified by words or phrases such as "believe," "expect," "estimate," "potential," or future/conditional verbs such as "will," "should" and "could."

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