New Advertising Posters

In our first national advertising effort, USAFL have rolled out a poster
campaign on the grassroots level to recruit new members. The campaign
was developed by Milwaukee-based ad agency, Nelson & Schmidt, who's
strategy was to create posters appealing to sporting men of all types.

The theme line on each poster reads, "Play Australian Rules Football.
It's not just for anyone. It's for everyone." And, as you can see, each
poster sports "graffiti" markings to illustrate someone's interpretation
of "It's not just for anyone. It's for everyone."

Along the bottom of the posters, room was left for each club to
customize their posters by adding contact names, numbers, etc.

click images to enlarge

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