USFooty Posters

What do a mink farmer, animal rights activist, the angel, the devil, Spartacus wannabes and fans of a popular television show featuring stranded castaways have in common?

Theyre the kinds of diverse people drawn to USfooty the United States Australian Football League (USAFL).

The USAFLs agency, Nelson Schmidt, invoked these disparate characters in four award-winning posters that highlight the sports broad appeal. The posters each won silver ADDY awards of excellence at the Milwaukee Ad Clubs annual advertising contest in February at Marquette University, Milwaukee.

We wanted to use images for Australian Rules football that depict it as a fun and athletic game that brings together people from all walks of life, said Mark Gale, Nelson Schmidt executive vice president and creative director. The award is a nice validation of our work, but more important for us, we hope it works for the client.

The poster imagery shows Australian Footy players in action. Graffiti highlights their diverse interests and backgrounds, while a headline urges: Play Australian Rules Football. Its not just for anyone, its for everyone.

The posters are highly creative and push the envelope in terms of how the game has been portrayed in the U.S., especially among Australians, said Paul OKeeffe, founding president of the USAFL.They are aimed directly at the U.S. audience and the awards show that we are on the mark in terms of perception among our target audience.

The USAFL introduced Australian Rules football to the United States in 1996. Since that time, 359 games have been played, and numerous teams have been formed throughout the country. The sport began in Australia in 1858 and has been revered as a game of discipline and skill. For more information about the USAFL or how to form a team, visit or call 1-877-54-USAFL.

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