LIVE coverage of NAB Cup

FOR IMMEDIATE RELEASE

Australian Football Fans in North America Get Pre-Season Perk

Live Setanta Sports Coverage of NAB Cup Kicks Off on February 16, offered for first time ever to fans outside Australia

NEW YORK and LOS ANGELES, February 8, 2008 - Aussie Rules supporters are in for a treat this pre-season, as live coverage of the NAB Cup will air throughout North America starting on February 16th and run during weekends through to the Final on March 8th. The NAB Cup is the warm-up competition of the Australian Football League (AFL), the highest
professional level of play in Australian Football. The tournament runs for four weeks before the start of the regular premiership season, involving all 16 clubs in a knockout competition with the Grand Final played at night. The NAB Cup is known for using the event to introduce
new players and experimental game rules.

The NAB Cup is available exclusively on Setanta Sports via broadband at www.setanta.com_ and on DIRECTV and Dish Network as well as in commercial settings such as sports bars and pubs nationwide.

With this commitment to providing fans access to some of the highlight matches of the tournament, Setanta Sports builds upon its three-year agreement with the AFL to broadcast the sport in North America. In this, the second year, the international sports broadcaster is offering pre-season live coverage of one game a week of the NAB Cup, and live coverage of the NAB Cup Final on March 8th. Broadcast of the pre-season competition is a first for footy fans outside of Australia. A complete coverage schedule is posted at _www.afana.com/tvsched_.

North American fans looking to learn more about Australian Football (known affectionately as Aussie Rules or just plain "footy,") and their favorite clubs can visit the Australian Football Association of North America's web site (_www.afana.com_).

*About Setanta Sports North America * Setanta Sports North America operates the only dedicated International soccer and rugby channel in North America. In 2007, the 24-hour, digital pay TV network gave global sports fans living in the US and Canada more than 2,924 hours of same day coverage of the industry's top tier sporting events. Setanta Sports North America is part of Dublin-based Setanta Sports, a leading international pay television broadcaster and the number two sports network in the United Kingdom, providing top
sports leagues and events to more than 100 million digital television homes globally and to commercial venues in six countries.

About AFANA
AFANA, an independent organization, was founded in 1996 by Americans to advance  Australian Football in North America and to lobby for improved media coverage of the sport. AFANA also operates one of the most popular web sites in the world covering Aussie Rules
(_www.afana.com_) and maintains staff across North America and Australia. Visit www.afana.com to find out about Australian Football, to receive the latest news about Australian Football, where Australian Football is available for viewing in your area, or to become a member.

For more information:
For AFANA: Kimber Smith. Phone: 714-968-7191. Email: ksmith@afana.com
For Setanta: Jessy Adams, FD. Phone: 212-850-5684. Email: Jessy.Adams@FD.com

- Paat Kelly
(1069)